Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
Published Online:1 Nov 2000https://doi.org/10.1287/mksc.19.4.313.11790
References
- . Microsoft's New Battleground: Music Players. Wall Street Journal (1999) December 7 Google Scholar
- Sales, Promotion and Product Differentiation in Two Prescription Drug Markets (1977) (U.S. Federal Trade Commission, Washington, DC) Google Scholar
- . Consumer preference formation and pioneering advantage. J. Marketing Res. (1989) 27 August 285 298 Crossref, Google Scholar
- New product introduction under demand uncertainty in competitive industries. Managerial Decision Econom. (1990) 11 1 12 Crossref, Google Scholar
- On Hotelling's “stability in competition”. Econometrica (1979) 47 1145 1150 Crossref, Google Scholar
- . The new product problem: An approach for investigating product failures. Management Sci. (1979) 25 1184 1196 Link, Google Scholar
- Economics of Industrial Innovation (1982) 2nd ed. (MIT Press, Cambridge, MA) Google Scholar
- Capacity expansion in the titanium dioxide industry. J. Indust. Econom. (1984) 33 December 145 163 Crossref, Google Scholar
- Wal-Mart stores' discount operations. (1986) . Working Paper Case No. 0-387-018, Harvard Business School, Harvard University, Cambridge, MA Google Scholar
- Market incumbency and technological inertia. Marketing Sci. (1991) 10 Spring 161 171 Link, Google Scholar
- Preemptive patenting and the persistence of monopoly. Amer. Econom. Rev. (1982) 72 June 514 526 Google Scholar
- The advantage of being first. Amer. Econom. Rev. (1985) 75 3 473 480 Google Scholar
- Pioneer advantage: Marketing logic or marketing legend? J. Marketing Res. (1993) 30 158 170 Crossref, Google Scholar
- . Greatest Business Stories of All Time (1996) (John Wiley & Sons, Inc., New York) 334 348 Google Scholar
- Strategies behind the winners and losers. J. Bus. Strategy (1990) 5 September–October 4 7 Crossref, Google Scholar
- . Fighting product cannibalism. Dun's Bus. Month (1981) 118 4 104 107 Google Scholar
- Fine young cannibal. Fortune (1999) 140 5 28 Google Scholar
- Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research. Marketing Sci. (1995) 14 G212 G221 Link, Google Scholar
- Market Structure and Innovation (1982) (Cambridge University Press, Cambridge, UK) Google Scholar
- Markets with consumer switching costs. Quart. J. Econom. (1987) 102 375 393 Crossref, Google Scholar
- Principles of Marketing (1996) 7th ed. (Prentice Hall, Englewood Cliffs, NJ) Google Scholar
- First-mover advantages. Strategic Management J. (1988) 9 Summer 41 58 Crossref, Google Scholar
- . Microsoft Says Internet Browser Idea Arose Long Before Netscape. The New York Times (1998) August 6 Google Scholar
- Whether and when? Probability and timing of incumbents' entry into emerging industrial subfields. Admin. Sci. Quart. (1989) 34 208 230 Crossref, Google Scholar
- Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value. Strategic Management J. (1991) 12 85 100 Crossref, Google Scholar
- Pioneering and market share: Is entry time endogenous and does it matter? J. Marketing Res. (1991) 28 97 104 Crossref, Google Scholar
- . Product and price competition in a duopoly. Marketing Sci. (1988) 7 Spring 141 168 Link, Google Scholar
- Erratum to: Product and price competition in a duopoly. Marketing Sci. (1991) 10 Summer 270 Google Scholar
- Market segmentation, cannibalization, and the timing of product introductions. Management Sci. (1992) 38 Spring 345 359 Link, Google Scholar
- . Emerging industries and the burnout of pioneers. J. Product Innovation Management (1986) 1 5 18 Crossref, Google Scholar
- When to lead or follow? It depends. Marketing Lett. (1990) 1 November 187 198 Crossref, Google Scholar
- Sequential location among firms with foresight. Bell J. Econom. (1977) 8 378 393 Crossref, Google Scholar
- . Speeding the Net (1998) (Atlantic Monthly Press, New York) Google Scholar
- Uncertain innovation and the persistence of monopoly. Amer. Econom. Rev. (1983) 4 September 741 748 Google Scholar
- . Sources of market pioneer advantages in consumer goods industries. J. Marketing Res. (1985) 22 August 305 317 Crossref, Google Scholar
- Are market pioneers intrinsically stronger than later entrants? Strategic Management J. (1992) 13 609 624 Crossref, Google Scholar
- First-mover advantages from pioneering new markets: A survey of empirical evidence. Rev. Indust. Organ. (1993) 8 669 678 Crossref, Google Scholar
- . Entry deterrence in the ready to eat breakfast cereal industry. Bell. J. Econom. (1978) 9 Autumn 305 327 Crossref, Google Scholar
- Managing Imitation Strategies (1994) (The Free Press, New York) Google Scholar
- The learning curve and competition. Bell. J. Econom. (1981) 12 49 70 Crossref, Google Scholar
- Brand extensions: When to use them. Management Sci. (1992) 38 June 793 806 Link, Google Scholar
- . Marketshare rewards to pioneering brands: An empirical analysis and strategic implications. Management Sci. (1986) 32 June 645 659 Link, Google Scholar
- Brand loyalty and user skills. J. Econom. Behavior Organ. (1985) 6 381 385 Crossref, Google Scholar
- . Super-jumbo or super-dumbo? The New York Times (1998) January 6 Google Scholar

