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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Pages:297–312

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.297.11794

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Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs

Pages:313–327

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.313.11790

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A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models

Pages:328–347

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.328.11789

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Experimental Evidence for Agency Models of Salesforce Compensation

Pages:348–365

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.348.11792

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New Product Diffusion Acceleration: Measurement and Analysis

Pages:366–380

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.366.11795

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Multiple Messages to Retain Retailers: Signaling New Product Demand

Pages:381–389

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.381.11793

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Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model

Pages:390–396

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.390.11788

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Focus on Authors

Free Access
Focus on Authors

Pages:397–398

Published Online:November 1, 2000

https://doi.org/10.1287/mksc.19.4.397.11791

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