Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model
Published Online:1 Nov 2000https://doi.org/10.1287/mksc.19.4.390.11788
References
- High and declining prices signal product quality. Amer. Econom. Rev. (1991) 81 224 239 Google Scholar
- Signaling games and stable equilibria. Quart. J. Econom. (1987) 102 179 221 Crossref, Google Scholar
- Demand signalling under unobservable service in franchising: Linear and nonlinear price contracts. Management Sci. (1995) 41 October 1608 1623 Link, Google Scholar
- . Upgrades, tradeins, and buybacks. RAND J. Econom. (1998) 29 2 235 258 Crossref, Google Scholar
- . Game Theory for Applied Economists (1992) (Princeton University Press, Princeton, NJ) Google Scholar
- Advertising as a signal. J. Polit. Econom. (1984) 92 427 450 Crossref, Google Scholar
- . Price and advertising signals of product quality. J. Polit. Econom. (1986) 94 796 821 Crossref, Google Scholar
- . Signaling quality with a money-back guarantee: The role of transaction costs. Marketing Sci. (1995) 14 4 442 466 Link, Google Scholar
- . Advertising and quality: An empirical analysis. (1995) . Working Paper, University of Rochester Google Scholar
- . Advertising as information. J. Polit. Econom. (1974) 91 729 754 Crossref, Google Scholar
- Prices as signals of product quality. Rev. Econom. Stud. (1983) 1 647 658 Crossref, Google Scholar

