Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand

References

  • Business and Management PracticesCheap ways to improve direct mail results (1998) February13(2(Cowles Business Media, Inc.)42Google Scholar
  • Chevan Harry. Deferred billing: Double-edged sword. Catalog Age (1995) 12(6):782Google Scholar
  • Cho I. K., Kreps David. Signaling games and stable equilibria. Quart. J. Econom. (1987) 102:179–222CrossrefGoogle Scholar
  • Leibenstein Harvey. Bandwagon, snob, and veblen effects in the theory of consumers' demand. Quart. J. Econom. (1950) 64(2):183–207CrossrefGoogle Scholar
  • Navon Ami, Shy Oz, Thisse Jacques-Francois. Product differentiation in the presence of snob and bandwagon effects (1995) (Tel Aviv University, Tel Aviv, Israel) . Working paperGoogle Scholar
  • Pesendorfer Wolfgang. Design innovation and fashion cycles. Amer. Econom. Rev. (1995) 85(4):771–792Google Scholar
  • Drazen Prelec, Loewenstein George. The red and the black: Mental accounting of savings and debt. Marketing Sci. (1998) 17(1):4–28LinkGoogle Scholar
  • Wernerfelt Birger. Advertising content when brand choice is a signal. J. Bus. (1990) 63(1):91–98CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.