Editorial: An Update on the Frontiers Section

References

• American Economic Association (2019) American Economic Review: Insights. Accessed October 9, 2019, https://www.aeaweb.org/journals/aeri.Google Scholar
• Luo X, Tong S, Fang Z, Qu Z (2019) Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases. Marketing Sci. 38(6):937–947.Link, Google Scholar
• Neumann N, Tucker CE, Whitfield T (2019) Frontiers: How effective is third-party consumer profiling? Evidence from field studies. Marketing Sci. 38(6):918–926.Google Scholar
• Sudhir K (2016) The exploration-exploitation tradeoff and efficiency in knowledge production. Marketing Sci. 35(1):1–9.Link, Google Scholar
• Sudhir K (2018) Introducing a new section—Marketing Science: Frontiers. Marketing Sci. 37(1):1–4.Link, Google Scholar
• Thoreau HD (1879) Letters to Various Persons (Riverside Press, Cambridge, MA; Osgood and Company, Boston).Google Scholar
• Wang P, Xiong G, Yang J (2019) Frontiers: Asymmetric effects of recreational cannabis legalization. Marketing Sci. 38(6):927–936.Link, Google Scholar