Special Section: Frontiers in Marketing Science

Free Access
Editorial: An Update on the Frontiers Section

Pages:913–917

Published Online:November 20, 2019

https://doi.org/10.1287/mksc.2019.1199

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies

Pages:918–926

Published Online:October 2, 2019

https://doi.org/10.1287/mksc.2019.1188

Frontiers: Asymmetric Effects of Recreational Cannabis Legalization

Pages:927–936

Published Online:August 7, 2019

https://doi.org/10.1287/mksc.2019.1176

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Pages:937–947

Published Online:September 20, 2019

https://doi.org/10.1287/mksc.2019.1192

Research Articles

Monetizing Online Marketplaces

Pages:948–972

Published Online:November 14, 2019

https://doi.org/10.1287/mksc.2019.1197

Season Ticket Buyer Value and Secondary Market Options

Pages:973–993

Published Online:October 25, 2019

https://doi.org/10.1287/mksc.2019.1183

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Pages:994–1022

Published Online:October 31, 2019

https://doi.org/10.1287/mksc.2019.1195

Search Advertising: Budget Allocation Across Search Engines

Pages:1023–1037

Published Online:October 25, 2019

https://doi.org/10.1287/mksc.2019.1186

Test & Roll: Profit-Maximizing A/B Tests

Pages:1038–1058

Published Online:November 14, 2019

https://doi.org/10.1287/mksc.2019.1194

Open Access
The Strategic Implications of Scale in Choice-Based Conjoint Analysis

Pages:1059–1081

Published Online:November 14, 2019

https://doi.org/10.1287/mksc.2019.1178

Focus On Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:December 9, 2019

https://doi.org/10.1287/mksc.2019.eb.v38n6

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