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Special Section: Frontiers in Marketing Science
Free Access
Editorial: An Update on the Frontiers Section
Pages:913–917
Published Online:November 20, 2019
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
Pages:918–926
Published Online:October 2, 2019
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
Pages:927–936
Published Online:August 7, 2019
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
Pages:937–947
Published Online:September 20, 2019
Research Articles
Season Ticket Buyer Value and Secondary Market Options
Pages:973–993
Published Online:October 25, 2019
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
Pages:994–1022
Published Online:October 31, 2019
Search Advertising: Budget Allocation Across Search Engines
Pages:1023–1037
Published Online:October 25, 2019
Open Access
The Strategic Implications of Scale in Choice-Based Conjoint Analysis
Pages:1059–1081
Published Online:November 14, 2019
