The Strategic Implications of Scale in Choice-Based Conjoint Analysis

• John R. Hauser

  Corresponding Author

  John R. Hauser

  http://orcid.org/0000-0001-8510-8640

  Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142;

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• Felix Eggers

  Corresponding Author

  Felix Eggers

  https://orcid.org/0000-0001-9753-1227

  Faculty of Economics and Business, University of Groningen, 9747 AE Groningen, Netherlands;

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• Matthew Selove

  Corresponding Author

  Matthew Selove

  http://orcid.org/0000-0001-6706-0049

  The George L. Argyros School of Business and Economics, Chapman University, Orange, California 92866

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