Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
Published Online:31 Oct 2019https://doi.org/10.1287/mksc.2019.1195
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Volume 38, Issue 6
November-December 2019
Pages 913-1084, ii-ii
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- Received:May 21, 2018
- Accepted:July 26, 2019
- Published Online:October 31, 2019
Copyright © 2019, INFORMS
Cite as
Anna E. Tuchman (2019) Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising. Marketing Science 38(6):994-1022.
https://doi.org/10.1287/mksc.2019.1195
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