Special Section: Mobile Technologies

Mobile Hailing Technology and Taxi Driving Behaviors

Pages:734–755

Published Online:September 23, 2019

https://doi.org/10.1287/mksc.2019.1187

Mobile App Introduction and Online and Offline Purchases and Product Returns

Pages:756–772

Published Online:August 29, 2019

https://doi.org/10.1287/mksc.2019.1169

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

Pages:773–792

Published Online:January 28, 2019

https://doi.org/10.1287/mksc.2018.1115

Research Articles

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Pages:793–811

Published Online:September 10, 2019

https://doi.org/10.1287/mksc.2019.1180

Opinion Leaders and Product Variety

Pages:812–834

Published Online:September 11, 2019

https://doi.org/10.1287/mksc.2019.1179

Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep

Pages:835–851

Published Online:August 28, 2019

https://doi.org/10.1287/mksc.2019.1170

Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts

Pages:852–870

Published Online:August 28, 2019

https://doi.org/10.1287/mksc.2019.1171

A Salesforce-Driven Model of Consumer Choice

Pages:871–887

Published Online:September 6, 2019

https://doi.org/10.1287/mksc.2019.1175

Focus On Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:October 10, 2019

https://doi.org/10.1287/mksc.2019.eb.v38n5

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