Editorial: A New Chapter or a New Page for Marketing Science?

Published Online:https://doi.org/10.1287/mksc.2021.1338

References

  • Bradlow ET (2008) Enticing and publishing the home run paper. Marketing Sci. 27(1):4–6.LinkGoogle Scholar
  • Desai PS (2011) Editorial—Marketing Science: Marketing and science. Marketing Sci. 30(1):1–3.LinkGoogle Scholar
  • Hauser JR (1989) Marketing Science editorial policy. Marketing Sci. 8 (1).Google Scholar
  • Shugan SM (2002) The mission of marketing science. Marketing Sci. 21(1):1–13.LinkGoogle Scholar
  • Sudhir K (2016) The exploration-exploitation tradeoff and efficiency in knowledge production. Marketing Sci. 35(1):1–9.LinkGoogle Scholar
  • Uzzi B, Mukherjee S, Stringer M, Jones B (2013) Atypical combinations and scientific impact. Science 342(6157):468–472.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.