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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial: A New Chapter or a New Page for Marketing Science?

Pages:1–6

Published Online:November 30, 2021

https://doi.org/10.1287/mksc.2021.1338

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Research Articles

Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

Pages:7–18

Published Online:October 12, 2021

https://doi.org/10.1287/mksc.2021.1309

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Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption

Pages:19–32

Published Online:November 30, 2021

https://doi.org/10.1287/mksc.2021.1321

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Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance

Pages:33–50

Published Online:November 18, 2021

https://doi.org/10.1287/mksc.2021.1298

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Pushing Notifications as Dynamic Information Design

Pages:51–72

Published Online:November 5, 2021

https://doi.org/10.1287/mksc.2021.1305

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Star-Cursed Lovers: Role of Popularity Information in Online Dating

Pages:73–92

Published Online:November 12, 2021

https://doi.org/10.1287/mksc.2021.1301

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Tied Goods and Consumer Switching Costs

Pages:93–114

Published Online:November 3, 2021

https://doi.org/10.1287/mksc.2021.1312

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Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

Pages:115–138

Published Online:November 5, 2021

https://doi.org/10.1287/mksc.2021.1307

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Open Access
Understanding Managers’ Trade-Offs Between Exploration and Exploitation

Pages:139–165

Published Online:October 21, 2021

https://doi.org/10.1287/mksc.2021.1304

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Signaling Through Advertising When an Ad Can Be Blocked

Pages:166–187

Published Online:November 19, 2021

https://doi.org/10.1287/mksc.2021.1288

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Open Access
I Will Survive: Predicting Business Failures from Customer Ratings

Pages:188–207

Published Online:November 10, 2021

https://doi.org/10.1287/mksc.2021.1317

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Focus on Authors

Free Access
Focus on Authors

Pages:208–210

Published Online:January 28, 2022

https://doi.org/10.1287/mksc.2021.1343

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:January 28, 2022

https://doi.org/10.1287/mksc.2022.eb.v41n1

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