Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

Fei Long
Fei Long
[email protected]
https://orcid.org/0000-0001-5013-5534
Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599;
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Kinshuk Jerath
Kinshuk Jerath
[email protected]
https://orcid.org/0000-0003-0732-5863
Columbia Business School, Columbia University, New York, New York 10027
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Miklos Sarvary
Miklos Sarvary
[email protected]
https://orcid.org/0000-0002-3301-5917
Columbia Business School, Columbia University, New York, New York 10027
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Fei Long

[email protected]

https://orcid.org/0000-0001-5013-5534

Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599;

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,

Kinshuk Jerath

[email protected]

https://orcid.org/0000-0003-0732-5863

Columbia Business School, Columbia University, New York, New York 10027

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,

Miklos Sarvary

[email protected]

https://orcid.org/0000-0002-3301-5917

Columbia Business School, Columbia University, New York, New York 10027

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Published Online:5 Nov 2021https://doi.org/10.1287/mksc.2021.1307

Supplemental Material

mksc.2021.1307.sm1.pdf

cover image Marketing Science

Volume 41, Issue 1

January-February 2022

Pages 1-210, ii

Article Information

Supplemental Material

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Received:December 16, 2019
Accepted:April 27, 2021
Published Online:November 05, 2021

Copyright © 2021, INFORMS

Cite as

Fei Long, Kinshuk Jerath, Miklos Sarvary (2021) Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Marketing Science 41(1):115-138.

https://doi.org/10.1287/mksc.2021.1307

Keywords