Dual Role and Product Featuring Strategy of Digital Platform

References

• Ailawadi K, Pauwels K, Steenkamp J-B (2013) Store brands and store loyalty. J. Marketing 72(1):19–30.Google Scholar
• Anderson S, Bedre-Defolie O (2021) Hybrid platform model. Working paper, Centre for Economic Policy Research, London.Google Scholar
• Chen Y, He C (2011) Paid placement: Advertising and search on the Internet. Econom. J. (London) 121(556):F309–F328.Google Scholar
• DataWeave (2020) Amazon triples down on its private label product portfolio. Accessed May 15, 2023, https://dataweave.com/blog/amazon-triples-down-on-its-private%E2%80%91label-product-portfolio.Google Scholar
• Davis D (2020) Amazon triples its private label product offerings in 2 years. Accessed May 19, 2022, https://www.digitalcommerce360.com/2020/05/20/amazon-triples-its-private%E2%80%91label-product-offerings-in-2-years/.Google Scholar
• de Cornière A, Taylor G (2021) A model of biased intermediation. RAND J. Econom. 50(4):854–882.Google Scholar
• Gu ZJ, Liu Y (2013) Consumer fit search, retailer shelf layout, and channel interaction. Marketing Sci. 32(4):652–668.Link, Google Scholar
• Hagiu A, Teh T-H, Wright J (2022) Should platforms be allowed to sell on their own marketplaces? RAND J. Econom. 53(2):297–327.Crossref, Google Scholar
• He C, Chen Y (2006) Research note-managing e-marketplace: A strategic analysis of nonprice advertising. Marketing Sci. 25(2):175–187.Link, Google Scholar
• Hern A (2020) Amazon choice label is being ‘gamed to promote poor products’. Accessed May 19, 2022, https://www.theguardian.com/money/2020/feb/06/amazon-choice-label-is-being-gamed-to-promote-poor-products.Google Scholar
• Kafka P (2016) Spotify says apple won’t approve a new version of its app because it doesn’t want competition for apple music. Accessed May 19, 2022, https://www.vox.com/2016/6/30/12067578/spotify-apple-app-store-rejection.Google Scholar
• Khan L (2019) The separation of platforms and commerce. Columbia Law Rev. 119(4):973–1097.Google Scholar
• Kochans A (2020) What is Amazon’s choice badge? Seller labs. Accessed May 19, 2022, https://www.sellerlabs.com/blog/amazon-choice/.Google Scholar
• Lam HT (2022) Platform search design and market power. Working paper, University of California, Los Angles, CA.Google Scholar
• Lamb K (2020) All you need to know about amazon’s private label brands. Accessed May 19, 2022, https://pattern.com/blog/all-you-need-to-know-about-amazons-private-label-brands/.Google Scholar
• Lee K-H, Musolff L (2022) Entry into two-sided markets shaped by platform-guided search. Working paper, University of Pennsylvania, Philadelphia.Google Scholar
• Long F, Amaldoss W (2024) Self-preferencing in e-commerce marketplaces: The role of sponsored advertising and private labels. Marketing Sci. Forthcoming.Link, Google Scholar
• Matsakis L (2019) What does it mean when a product is ‘amazon’s choice’? Accessed May 19, 2022, https://www.wired.com/story/what-does-amazons-choice-mean.Google Scholar
• Mattioli D, Haggin P, Shifflett S (2020) Amazon restricts how rival device makers buy ads on its site. Accessed May 19, 2022, https://www.wsj.com/articles/amazon-restricts-advertising-competitor-device-makers-roku-arlo-11600786638?mod=hp_lead_pos3.Google Scholar
• Meza S, Sudhir K (2010) Do private labels increase retailer bargaining power? Quant. Marketing Econom. 8(3):333–363.Crossref, Google Scholar
• Narasimhan C (1988) Competitive promotional strategies. J. Bus. 61(4):427–449.Crossref, Google Scholar
• Narasimhan C, Wilcox RT (1998) Private labels and the channel relationship: A cross-category analysis. J. Bus. 71(4):573–600.Crossref, Google Scholar
• Nasser S, Turcic D, Narasimhan C (2013) National brand’s response to store brands: Throw in the towel or fight back? Marketing Sci. 32(4):591–608.Link, Google Scholar
• Nicas J (2020) Apple cracks down on apps that fight iphone addition. Accessed May 13, 2023, https://www.nytimes.com/2019/04/27/technology/apple-screen-time-trackers.html.Google Scholar
• Numerator (2019) Amazon’s private label proliferation. Accessed May 19, 2022, https://www.numerator.com/resources/report/amazons-private-label-proliferation.Google Scholar
• Palmer A (2019) The ‘Amazon’s choice’ badge recommends products that are unsafe or fake, WSJ investigation finds. Accessed August 16, 2023, https://www.cnbc.com/2019/12/23/amazon-choice-badge-recommends-unsafe-fake-products.htm.Google Scholar
• Pattern (2019) The complete report: Top challenges and trends for navigating amazon and ecommerce marketplaces. Accessed May 19, 2022, https://info.pattern.com/challenges-and-trends-for-navigating-amazon-and-ecommerce-marketplaces.Google Scholar
• Pauwels K, Srinivasan S (2001) Marketing mix response to entry in segmented markets. Internat. J. Res. Marketing 18(1):53–66.Google Scholar
• Pauwels K, Srinivasan S (2004) Who benefits from store brand. Management Sci. 23(3):364–390.Abstract, Google Scholar
• Phartiyal S (2019) Walmart, Amazon scrambling to comply with India’s new e-commerce rules. Accessed May 19, 2022, https://www.reuters.com/article/us-india-ecommerce-idUSKCN1PP1PN.Google Scholar
• Qiu Y, Rao RC (2018) Merchant and platform: Pricing strategy and product entry. Working paper, University of Texas, Dallas.Google Scholar
• Shifflett S, Berzon A, Mattioli D (2019) ‘Amazon’s choice’ isn’t the endorsement it appears. Accessed August 16, 2023, https://www.wsj.com/articles/amazons-choice-isnt-the-endorsement-it-appears-11577035151.Google Scholar
• Song H (2021) Prominence of store-brand products in an electronic platform. J. Econom. 133:47–83.Google Scholar
• Sudhir K, Talukdar D (2004) Does store brand patronage improve store patronage? Rev. Industrial Organ. 24(2):143–160.Crossref, Google Scholar
• Sun M, Tyagi RK (2020) Product fit uncertainty and information provision in a distribution channel. Production Oper. Management 29(10):2381–2402.Crossref, Google Scholar
• U.S. House of Representatives (2020) Investigation of competition in digital markets. Accessed May 12, 2023, https://www.govinfo.gov/content/pkg/CPRT-117HPRT47832/pdf/CPRT-117HPRT47832.pdf.Google Scholar
• Warren E (2019) Here’s how we can break up big tech. medium. Accessed May 19, 2022, https://medium.com/@teamwarren/heres-how-we-can-break-up-big-tech-9ad9e0da324c.Google Scholar
• Waters M (2021) ‘They don’t have as much value’: How Amazon’s choice lost some of its luster. modern retail. Accessed May 19, 2022, https://www.modernretail.co/platforms/they-dont-have-as-much-value-how-amazons-choice-lost-some-of-its-luster/.Google Scholar
• Zhu F, Liu Q (2018) Competing with complementors: An empirical look at amazon.com. Strategic Management J. 39(10):2618–2642.Crossref, Google Scholar
• Zou T, Zhou B (2022) Search neutrality and competition between first-party and third-party sellers. Working Paper No. 3987361, Social Science Research Network, Rochester, NY.Google Scholar