Published Online:17 May 2024https://doi.org/10.1287/mksc.2022.0338
- Cited by
- Transportation Research Part E: Logistics and Transportation Review, Vol. 211
- 18 April 2026 | Electronic Commerce Research, Vol. 30
- 14 April 2026 | International Journal of Production Research
- Expert Systems with Applications, Vol. 298
- 23 February 2026 | Applied Economics
- European Journal of Operational Research, Vol. 328, No. 3
- 13 January 2026 | Journal of Marketing, Vol. 47
- IEEE Transactions on Engineering Management, Vol. 73
- 15 May 2025 | Asia Pacific Journal of Marketing and Logistics, Vol. 37, No. 12
- Journal of Retailing and Consumer Services, Vol. 86
- 29 August 2024 | Management Science, Vol. 71, No. 5
- 1 January 2025 | SSRN Electronic Journal, Vol. 62
- 20 December 2024 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, No. 4
- SSRN Electronic Journal, Vol. 87

Volume 43, Issue 6
November-December 2024
Pages 1153-1319, ii
Article Information
Supplemental Material
Metrics
Information
- Received:September 16, 2022
- Accepted:April 08, 2024
- Published Online:May 17, 2024
Copyright © 2024, INFORMS
Cite as
Ruitong Wang, Ye Qiu (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 43(6):1168-1187.
https://doi.org/10.1287/mksc.2022.0338
Keywords
The authors thank Ram C. Rao, George John, Yuxin Chen, and seminar participants at New York University Shanghai, Shandong University, University of Minnesota at Twin Cities, and University of Illinois at Urbana-Champaign for valuable suggestions and the senior editor, associate editor, and anonymous reviewers who significantly improve the paper. All errors remain our responsibility.
