Editorial: Next Steps for Frontiers in Marketing Science

• Anocha Aribarg

  Anocha Aribarg

  [email protected]

  https://orcid.org/0000-0002-9063-1708

  Ross School of Business, University of Michigan at Ann Arbor, Ann Arbor, Michigan 48109;

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  ,
• Tat Chan

  Tat Chan

  [email protected]

  https://orcid.org/0000-0001-8734-9982

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;

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  ,
• Preyas S. Desai

  Preyas S. Desai

  [email protected]

  https://orcid.org/0000-0001-7567-7604

  The Fuqua School of Business, Duke University, Durham, North Carolina 27708;

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  ,
• Nitin Mehta

  Nitin Mehta

  [email protected]

  https://orcid.org/0000-0002-9968-980X

  Rotman School of Management, University of Toronto, Toronto, Ontario M5S3E6, Canada;

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  ,
• Upender Subramanian

  Upender Subramanian

  [email protected]

  https://orcid.org/0000-0002-5686-2895

  Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080;

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  ,
• Olivier Toubia

  Corresponding Author

  Olivier Toubia

  [email protected]

  https://orcid.org/0000-0001-7493-9641

  Columbia Business School, Columbia University, New York, New York 10027;

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  ,
• Kenneth C. Wilbur

  Kenneth C. Wilbur

  [email protected]

  https://orcid.org/0000-0002-1227-8750

  Rady School of Management, University of California at San Diego, La Jolla, California 92093

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