Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial: Next Steps for Frontiers in Marketing Science

Pages:871–872

Published Online:August 8, 2022

https://doi.org/10.1287/mksc.2022.1377

Research Articles

Open Access
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift

Pages:873–895

Published Online:February 9, 2022

https://doi.org/10.1287/mksc.2021.1344

Preview Abstract
The Market for Fake Reviews

Pages:896–921

Published Online:February 25, 2022

https://doi.org/10.1287/mksc.2022.1353

Preview Abstract
Open Access
Strategic Communication Before Price Haggling: A Tale of Two Orientations

Pages:922–940

Published Online:July 19, 2022

https://doi.org/10.1287/mksc.2022.1363

Preview Abstract
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

Pages:941–965

Published Online:March 14, 2022

https://doi.org/10.1287/mksc.2022.1351

Preview Abstract
Intertemporal Price Discrimination in Sequential Quantity-Price Games

Pages:966–981

Published Online:February 15, 2022

https://doi.org/10.1287/mksc.2021.1345

Preview Abstract
Identifying Food Labeling Effects on Consumer Behavior

Pages:982–1003

Published Online:June 10, 2022

https://doi.org/10.1287/mksc.2022.1356

Preview Abstract
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior

Pages:1004–1024

Published Online:February 4, 2022

https://doi.org/10.1287/mksc.2021.1347

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:1025–1027

Published Online:September 22, 2022

https://doi.org/10.1287/mksc.2022.1390

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:September 22, 2022

https://doi.org/10.1287/mksc.2022.eb.v41n5

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree