Editorial

Research Articles

Open Access
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift

Pages:873–895

Published Online:February 9, 2022

https://doi.org/10.1287/mksc.2021.1344

The Market for Fake Reviews

Pages:896–921

Published Online:February 25, 2022

https://doi.org/10.1287/mksc.2022.1353

Open Access
Strategic Communication Before Price Haggling: A Tale of Two Orientations

Pages:922–940

Published Online:July 19, 2022

https://doi.org/10.1287/mksc.2022.1363

Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

Pages:941–965

Published Online:March 14, 2022

https://doi.org/10.1287/mksc.2022.1351

Intertemporal Price Discrimination in Sequential Quantity-Price Games

Pages:966–981

Published Online:February 15, 2022

https://doi.org/10.1287/mksc.2021.1345

Identifying Food Labeling Effects on Consumer Behavior

Pages:982–1003

Published Online:June 10, 2022

https://doi.org/10.1287/mksc.2022.1356

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior

Pages:1004–1024

Published Online:February 4, 2022

https://doi.org/10.1287/mksc.2021.1347

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:September 22, 2022

https://doi.org/10.1287/mksc.2022.eb.v41n5

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