The Market for Fake Reviews

Sherry He
Sherry He
[email protected]
https://orcid.org/0000-0003-2032-8006
Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
Search for more papers by this author
,
Brett Hollenbeck
Brett Hollenbeck
[email protected]
https://orcid.org/0000-0001-9848-9366
Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
Search for more papers by this author
,
Davide Proserpio
Davide Proserpio
[email protected]
https://orcid.org/0000-0002-9271-067X
Marshall School of Business, University of Southern California, Los Angeles, California 90089
Search for more papers by this author

Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

Search for more papers by this author

Brett Hollenbeck

[email protected]

https://orcid.org/0000-0001-9848-9366

Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

Search for more papers by this author

Davide Proserpio

[email protected]

https://orcid.org/0000-0002-9271-067X

Marshall School of Business, University of Southern California, Los Angeles, California 90089

Search for more papers by this author

Published Online:25 Feb 2022https://doi.org/10.1287/mksc.2022.1353

Supplemental Material

mksc.2022.1353.sm1.pdf

The replication files for this article are available HERE.

Cited by
- Online reviews: information content, drivers, and platform design
  23 April 2026 | Marketing Letters, Vol. 37, No. 1
- Enhancing e-commerce recommendations: A mechanism to detect and mitigate spam reviews
  28 May 2026 | Electronic Markets, Vol. 36, No. 1
- Modeling consumer ratings: The trade-off between quality and consumer preference
  European Journal of Operational Research, Vol. 334, No. 2
- When will too many lightning deals scorch performance? Operational perspectives from Amazon's product sales
  International Journal of Production Economics, Vol. 300
- MRPDF: A deep learning-based method enhanced by fuzzy sets for product ranking based on online consumer product reviews
  Information & Management, Vol. 63, No. 5
- The Effect of Reviewer Heterogeneity Between One-Time and Multi-Review Reviewers, Price Sentiment, and Pre-Purchase Information on Star Ratings for Amazon Subscription Boxes
  19 June 2026 | Computational Economics, Vol. 122
- Gifts and Online Reputation Systems: An Experimental Study
  11 June 2026 | Southern Economic Journal, Vol. 97
- Hidden in Plain Sight: Conceptualizing Platform Auxiliaries and Their Conflicting Impacts on Platforms' Value Architecture
  7 June 2026 | Journal of Management Studies, Vol. 66
- Explainable fake review detection: A hybrid deep learning model for E-commerce platforms to enhance customer trust
  Journal of Retailing and Consumer Services, Vol. 92
- Digital platforms 2.0: Emerging topics, opportunities, and challenges
  International Journal of Research in Marketing, Vol. 43, No. 2
- The impact of misinformation on consumer choices
  Journal of Behavioral and Experimental Economics, Vol. 122
- Detecting Fake Reviewer Groups in Dynamic Networks: An Adaptive Graph Learning Method
  IEEE Transactions on Knowledge and Data Engineering, Vol. 38, No. 5
- When AI Agents Take Surveys: Protecting Data Integrity in Business and Marketing Research
  11 February 2026 | Australasian Marketing Journal, Vol. 34, No. 2
- How Fake Reviews Trigger Value Co-destruction in the Online Travel Platforms’ Ecosystem: An Evolutionary Game Theory Approach
  6 June 2026 | Journal of Information & Knowledge Management, Vol. 25, No. 05
- Strategic Disinformation Generation and Detection
  Wenxiao Yang,
  Yunfei (Jesse) Yao,
  Pengxiang (Shawn) Zhou
  30 April 2026 | Management Science, Vol. 0, No. 0
- Consumer Reviews and Regulation: Evidence from New York City Restaurants
  Chiara Farronato,
  Georgios Zervas
  27 April 2026 | Marketing Science, Vol. 0, No. 0
- The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment
  11 April 2025 | Electronic Commerce Research, Vol. 26, No. 2
- Does Online Retailers' Service Investment Matter? Optimal Reputation Certification Strategies for Hybrid E-Commerce Platforms
  15 March 2025 | Business & Information Systems Engineering, Vol. 68, No. 2
- AI-generated fake review detection
  Decision Support Systems, Vol. 203
- A Hybrid Feature-Weighting and Resampling Model for Imbalanced Sentiment Analysis in User Game Reviews
  11 April 2026 | Mathematics, Vol. 14, No. 8
- Fake reviews and naive consumers
  29 March 2026 | The Journal of Law, Economics, and Organization, Vol. 31
- FROM SOCIAL MEDIA OPINION TO LEGAL CONFLICT: FREEDOM OF SPEECH, DEFAMATION, AND CORPORATE IMAGE IN NIGERIA – A CRISIS COMMUNICATION CASE STUDYeech, Defamation, and Corporate Image in Nigeria – A Crisis Communication Case Study
  17 March 2026 | Civitas et Lex, Vol. 49, No. 1
- A Multi-Factor AI-Driven Framework for Detecting Fake and AI-Generated Online Reviews using Semantic, Behavioral, and Temporal Analysis
- The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading
  Dante Donati
  28 April 2025 | Marketing Science, Vol. 45, No. 2
- Harnessing online reviews for enhanced supply chain decision-making: a comprehensive literature review and future research directions
  Expert Systems with Applications, Vol. 301
- Consumer Awareness in the Digital Age
  17 March 2026 | Journal of Consumer Affairs, Vol. 60, No. 1
- Review System Design and Sales: How Interface Visibility Moderates the Effect of Platform-Generated Default Reviews
  12 March 2026 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 21, No. 3
- Does Sustainability Pay in Tourism? Market Segmentation and Green Premiums in the Restaurant Industry
  28 February 2026 | Sustainability, Vol. 18, No. 5
- Quality Disclosures and Disappointment: Evidence from the Academy Nominations
  Michelangelo Rossi,
  Felix Schleef
  23 February 2026 | Management Science, Vol. 0, No. 0
- Research on Chinese multimodal fake review detection for AIGC-Generated content
  2 January 2026 | International Journal of Intelligent Computing and Cybernetics, Vol. 19, No. 1
- Platform capture: a review of the state of the art of research on platforms and a research agenda
  1 September 2025 | Journal of Marketing Management, Vol. 42, No. 3-4
- Relative platform score influences behavioral intentions on third-party review platforms: the effects of psychological reactance and cue utilization
  3 February 2026 | Asia Pacific Journal of Marketing and Logistics, Vol. 51
- When cutting edge meets silver tongue: Understanding the word-of-machine effect on travel decisions
  Tourism Management, Vol. 112
- SparseFraudNet: A Graph-based Approach for Cold-start Fraud Detection with Information Aggregation
  14 October 2025 | ACM Transactions on Information Systems, Vol. 44, No. 1
- Open innovation governance for the Big Tech (BT) platform-ecosystems: a multi-level stakeholder framework
  6 May 2025 | Digital Policy, Regulation and Governance, Vol. 28, No. 2
- Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings
  Luis Aguiar
  12 November 2024 | Marketing Science, Vol. 45, No. 1
- Dark Patterns: Reclaiming Autonomy in Online Shopping in the Age of AI
  27 May 2026
- Facing the Multifaceted Impact of Fake Reviews: A Comprehensive Literature Review
  1 June 2026
- Detecting and Classifying Fraudulent Product Reviews Based on Natural Language Processing
  2 January 2026
- OHE-RWNet: a novel neural network-based vectorization method for fake review detection
  13 January 2026 | International Journal of Machine Learning and Cybernetics, Vol. 17, No. 1
- Decoding LLMs' verbal deception in online reviews
  Decision Support Systems, Vol. 200
- From Reviews to Revenue: Examining the Impact of Online Reputation Management on Small Business Performance
  28 January 2026 | Journal of Small Business Strategy, Vol. 36, No. 1
- Artificial Intelligence and Behavioral Engineering: Hidden Societal Costs and Design Challenges in Consumer Contexts
  31 December 2025 | Balkan Journal of Electrical and Computer Engineering, Vol. 13, No. 4
- Can Regulation Restore Authenticity? Evidence from Policies Against Online Review Suppression
  Aida Sanatizadeh,
  Gordon Burtch,
  Yili Hong,
  Yuheng Hu
  22 December 2025 | Information Systems Research, Vol. 0, No. 0
- The impact of fake online reviews on customer satisfaction: an empirical study on JD.com
  20 May 2024 | Electronic Commerce Research, Vol. 25, No. 6
- Diminishing or increasing? Exploring the impact of online movie reviews on consumer demand within and across two sequential release stages
  28 September 2025 | Marketing Letters, Vol. 36, No. 4
- Managing disinformation on social media platforms
  9 June 2025 | Electronic Markets, Vol. 35, No. 1
- Disclosure and pricing with heterogeneous priors
  International Journal of Industrial Organization, Vol. 103
- Extracting Advertising Elements and the Voice of Customers in Online Game Reviews
  16 November 2025 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 20, No. 4
- Body Management Information Practices on a Female-dominant Platform
  6 May 2026
- Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency
  Takeaki Sunada
  19 November 2025 | Management Science, Vol. 0, No. 0
- The Affective Iceberg Model for Review Manipulation Detection: A GPT-Based Design Artifact
  12 November 2025 | Journal of Travel Research
- Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews
  Tommaso Bondi
  25 June 2025 | Marketing Science, Vol. 44, No. 6
- Stop it or not? Effect of platform’s governance on firms’ online review manipulation
  Information & Management, Vol. 62, No. 7
- Good becomes better? Temporarily acquired virtual badges and the signaling effects on online healthcare platforms
  Information & Management, Vol. 62, No. 7
- Expertise, accuracy, and reputation inflation in the wine market: Evidence from Vivino ratings
  19 November 2025 | Journal of Wine Economics, Vol. 20, No. 4
- (Pro-)Social Learning and Strategic Disclosure
  American Economic Journal: Microeconomics, Vol. 17, No. 4
- Watch out for anonymous online reviews on financial service: both review and its helpfulness might be manipulated
  23 October 2025 | Information Technology and Management, Vol. 54
- Detecting LLM-Generated Fake Reviews: A Leakage-Free Multi-Model Framework
  15 October 2025 | International Journal of Engineering and Information Management, Vol. 1, No. 4
- Responsible Service Management in a Post-Truth Era: Curating Trustworthy Artificial Intelligence (TAI) in Service 4.0
- Customer emotion detection and analytics in hotel and tourism services using multi-label classificational models based on ensemble learning
  16 January 2025 | Annals of Operations Research, Vol. 353, No. 2
- Assortment planning with trustworthy reviews
  27 December 2024 | Journal of Revenue and Pricing Management, Vol. 24, No. 5
- Personalized pricing strategies of competitive firms when consumers can manipulate data to beat AI algorithms
  4 September 2025 | Information Technology and Management, Vol. 31
- Detecting deception: employing deep neural networks for fraudulent review detection on Amazon
  30 July 2025 | Neural Computing and Applications, Vol. 37, No. 26
- The coherent two-phased process from sold online to redemption offline on an online daily-deal platform
  Electronic Commerce Research and Applications, Vol. 73
- Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation
  Public Relations Review, Vol. 51, No. 3
- Exploring the effect of exaggerated informational signals on shaping paradoxical behaviors: evidence from cosmetic consumers
  11 August 2025 | Kybernetes, Vol. 38
- The Good, the Bad and the Picky: Consumer Heterogeneity and the Reversal of Product Ratings
  Tommaso Bondi,
  Michelangelo Rossi,
  Ryan L. Stevens
  4 December 2024 | Management Science, Vol. 71, No. 8
- External evaluations under quality uncertainty: the market for wine ratings
  1 April 2025 | Wine Economics and Policy, Vol. 14, No. 1
- Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content
  18 November 2023 | Journal of the Academy of Marketing Science, Vol. 53, No. 4
- Sandi: A System for Accountability
- An exploratory study of fake Chinese reviews: detection and analysis of non-reviews
  25 June 2025 | Aslib Journal of Information Management, Vol. 73
- A dual-phase framework for detecting authentic and computer-generated customer reviews using large language models
  Decision Analytics Journal, Vol. 15
- Online reviews: A literature review and roadmap for future research
  International Journal of Research in Marketing, Vol. 42, No. 2
- From Stars to Dogs: A Data Analytic Approach to Identifying “Out-Of-Favor” Products on E-Commerce Platforms
  10 December 2024 | Production and Operations Management, Vol. 34, No. 6
- From Asymmetry to Satisfaction: The Dynamic Role of Perceived Value and Trust to Boost Customer Satisfaction in the Tourism Industry
  24 April 2025 | Tourism and Hospitality, Vol. 6, No. 2
- Attack Detection Using Item Vector Shift in Matrix Factorisation Recommenders
  3 April 2025 | ACM Transactions on Privacy and Security, Vol. 28, No. 2
- Platform strategy to combat online review manipulation: store brand introduction and technology investment
  26 May 2025 | International Journal of General Systems
- The illusion of trust and the paradox of disclosure: how fake physician reviews exploit privacy concerns
  7 May 2025 | Internet Research, Vol. 24
- Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
  Michel Grosz,
  Devesh Raval
  5 September 2024 | Marketing Science, Vol. 44, No. 3
- Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
  Daniel Ershov; ,
  Yanting He,
  Stephan Seiler
  24 March 2025 | Marketing Science, Vol. 44, No. 3
- Exploring online deviant behaviour: a study on the impact of internet anonymity on tourists’ exaggerated comments
  17 May 2024 | Current Issues in Tourism, Vol. 28, No. 7
- Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform
  9 April 2024 | Production and Operations Management, Vol. 34, No. 4
- When dissatisfactory experiences turn into conflict
  30 April 2024 | Journal of Language Aggression and Conflict, Vol. 13, No. 1
- Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory
  12 February 2025 | Journal of Remanufacturing, Vol. 15, No. 1
- The impact of multiple similar online certifications on seller performance in e-commerce platforms
  Journal of Business Research, Vol. 191
- The Effects of Advertising Disclosure Regulations on Social Media: Evidence From Instagram
  5 February 2025 | The RAND Journal of Economics, Vol. 56, No. 1
- Disinformation for hire: A field experiment on unethical jobs in online labor markets
  European Economic Review, Vol. 172
- Facilitating topic modeling in tourism research:Comprehensive comparison of new AI technologies
  Tourism Management, Vol. 106
- Designing Quality Certificates: Insights from eBay
  14 October 2024 | Journal of Marketing Research, Vol. 62, No. 1
- Review of Machine Learning and False Advertising in Live E-commerce: Features, Motivations, and Identification Studies
  3 July 2025
- Online customer reviews and ratings: Influence, interpretation, and implications for marketing
- Platform Policies and Quality Class: When are Hotels Prone to Rating Manipulation?
  IEEE Access, Vol. 13
- COMMODITY EXPERTISE IN E-COMMERCE
  25 December 2024 | "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", No. 4 (70)
- Deceptive Hotel Review Detection: An Ensemble Learning Framework
- Modeling misinformation spread for policy evaluation: a parsimonious framework
  10 April 2024 | Marketing Letters, Vol. 35, No. 4
- The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
  12 April 2024 | Marketing Letters, Vol. 35, No. 4
- Shirking with good reputation? Evidence from hotel industry
  International Journal of Industrial Organization, Vol. 97
- Behind the clicks: Can Amazon allocate user attention as it pleases?
  Information Economics and Policy, Vol. 69
- Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements
  Journal of Retailing, Vol. 100, No. 4
- Determinants of multimodal fake review generation in China’s E-commerce platforms
  12 April 2024 | Scientific Reports, Vol. 14, No. 1
- Tourism in pandemic: the role of digital travel vouchers in China
  3 June 2024 | Humanities and Social Sciences Communications, Vol. 11, No. 1
- Steering via algorithmic recommendations
  23 October 2024 | The RAND Journal of Economics, Vol. 55, No. 4
- Behavioral Retail Operations: Tactics to Win Customers
  11 November 2024 | Foundations and Trends® in Technology, Information and Operations Management, Vol. 18, No. 3-4
- Investigating Nudges toward Related Sellers on E-commerce Marketplaces: A Case Study on Amazon
  8 November 2024 | Proceedings of the ACM on Human-Computer Interaction, Vol. 8, No. CSCW2
- The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
  6 June 2024 | Journal of the Academy of Marketing Science, Vol. 52, No. 6
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
  24 May 2024 | Journal of Marketing, Vol. 88, No. 6
- Fake It Till You Make It—A Statistical Assessment of the Proportion of Fake Reviews in Closed Reputation Systems
  29 October 2024 | International Journal of Electronic Commerce, Vol. 28, No. 4
- The Impact of Negative Reviews on Online Search and Purchase Decisions
  6 September 2023 | Journal of Marketing Research, Vol. 61, No. 5
- Preference for Smartphone-Based Internet Applications and Smartphone Addiction Among Young Adult Addicts: Gender Difference in Psychological Network
  19 December 2023 | Social Science Computer Review, Vol. 42, No. 5
- AI-Generated Spam Review Detection Framework with Deep Learning Algorithms and Natural Language Processing
  12 October 2024 | Computers, Vol. 13, No. 10
- Deceptive Point-of-Sale Marketing Tactics Impact on Consumer Purchase Intentions with an Attitude as a Mediator
  25 July 2024 | Inquietud Empresarial, Vol. 24, No. 2
- Towards the development of an explainable e-commerce fake review index: An attribute analytics approach
  European Journal of Operational Research, Vol. 317, No. 2
- How does customer satisfaction change after hotels start using self-service kiosks?
  International Journal of Hospitality Management, Vol. 122
- Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior
  23 April 2023 | Journal of Marketing Research, Vol. 61, No. 4
- Distributed Model Serving for Real-time Opinion Detection
- Leveraging Stacking Framework for Fake Review Detection in the Hospitality Sector
  15 June 2024 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, No. 2
- Can end‐user feedback in social media be trusted for software evolution: Exploring and analyzing fake reviews
  20 December 2023 | Concurrency and Computation: Practice and Experience, Vol. 36, No. 10
- Unstructured data research in business: Toward a structured approach
  Journal of Business Research, Vol. 177
- Fighting fake reviews with blockchain-enabled consumer-generated reviews
  7 February 2023 | Current Issues in Tourism, Vol. 27, No. 5
- The impact of fraud on reputation systems
  Games and Economic Behavior, Vol. 144
- Platforms and the transformation of the content industries
  21 March 2023 | Journal of Economics & Management Strategy, Vol. 33, No. 2
- Comprehensive examination of online reviews divergence over time and platform types
  International Journal of Hospitality Management, Vol. 117
- Identifying Always-the-Same-Rating Reviewers on Amazon.Com Using Big Data Analytics
  IEEE Transactions on Computational Social Systems, Vol. 11, No. 1
- Towards a Review-Analytics-as-a-Service (RAaaS) Framework for SMEs: A Case Study on Review Fraud Detection and Understanding
  10 February 2023 | Australasian Marketing Journal, Vol. 32, No. 1
- Une analyse des comportements de recommandation de produits à partir des avis postés sur Amazon
  Innovations, Vol. N° 73, No. 1
- Detecting Fake Online Reviews: An Unsupervised Detection Method With a Novel Performance Evaluation
  3 January 2024 | International Journal of Electronic Commerce, Vol. 28, No. 1
- Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
  Fei Long,
  Yunchuan Liu
  11 May 2023 | Marketing Science, Vol. 43, No. 2
- Increased Technological Capability and the Future of Platform Regulation: New Forms of Relaxation or New Forms of Restriction
  31 December 2024
- A Comprehensive Survey on Fake Review Detection System with Future Directions
  19 October 2024
- SBiLM: Siamese Bi-LSTM model for handling imbalance in fake review detection
  Procedia Computer Science, Vol. 235
- Recent state-of-the-art of fake review detection: a comprehensive review
  21 November 2024 | The Knowledge Engineering Review, Vol. 39
- Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace
  1 January 2024 | SSRN Electronic Journal, Vol. 44
- Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency
  1 January 2024 | SSRN Electronic Journal, Vol. 25
- Do Incentivized Reviews Poison the Well? Evidence from a Natural Experiment on Amazon.com
  1 January 2024 | SSRN Electronic Journal, Vol. 31
- Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust
  Current Opinion in Psychology, Vol. 54
- Fake review detection system for online E-commerce platforms: A supervised general mixed probability approach
  Decision Support Systems, Vol. 175
- Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
  International Journal of Research in Marketing, Vol. 40, No. 4
- How does platform certification affect the marketing performance of sellers in food e-commerce? Interaction with reputation mechanisms
  13 September 2023 | China Agricultural Economic Review, Vol. 15, No. 4
- How electronic word of mouth (eWOM) shapes consumer social media shopping
  20 November 2023 | Journal of Consumer Marketing, Vol. 40, No. 7
- How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase
  30 May 2023 | Journal of Promotion Management, Vol. 29, No. 8
- Disclosure in Incentivized Reviews: Does It Protect Consumers?
  Sungsik Park,
  Woochoel Shin,
  Jinhong Xie
  28 September 2023 | Management Science, Vol. 69, No. 11
- Fake review detection in e-Commerce platforms using aspect-based sentiment analysis
  Journal of Business Research, Vol. 167
- Web3 and Blockchain for Modernizing the Reseller Market
- Competition and restaurant online review manipulations: A dynamic panel data analysis
  International Journal of Hospitality Management, Vol. 115
- Leveraging Social Media to Buy Fake Reviews
  22 September 2023 | Communications of the ACM, Vol. 66, No. 10
- Impact of the introduction of service robots on consumer satisfaction: Empirical evidence from hotels
  Technological Forecasting and Social Change, Vol. 194
- A Signaling Theory of the Online Consumer Review Policy
  18 December 2023 | Review of Network Economics, Vol. 22, No. 2
- Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
  5 December 2022 | Journal of Consumer Research, Vol. 50, No. 2
- Classifying Game Reviews by Using Natural Language Processing and Support Vector Machines with SMOTE-Tomek Algorithm
- How online reviews with different influencing factors affect the diffusion of new products
  6 March 2023 | International Journal of Consumer Studies, Vol. 47, No. 4
- Paradigm Shift from Vague Legal Contracts to Blockchain-Based Smart Contracts
- Using a Text Mining Approach to Identify Important Factors Influencing the Performance of Programmatic Advertising
  20 June 2023
- The Quality-Signaling Role of Manipulated Consumer Reviews
  17 February 2023 | Group Decision and Negotiation, Vol. 32, No. 3
- Retrospective content analysis of consumer product reviews related to chronic pain
  24 April 2023 | Frontiers in Digital Health, Vol. 5
- The weight of the crowd, social information credibility, and firm strategy
  1 April 2023 | Production and Operations Management, Vol. 32, No. 4
- The restricted possible worlds of depression: A stylistic analysis of Janice Galloway’s The Trick is to Keep Breathing using a possible worlds framework
  9 June 2022 | Language and Literature: International Journal of Stylistics, Vol. 32, No. 1
- Misinformation and Disinformation on Social Media: An Updated Survey of Challenges and Current Trends
  28 April 2023
- When Karma strikes back: A model of seller manipulation of consumer reviews in an online marketplace
  Journal of Business Research, Vol. 155
- Machine-Generated Text: A Comprehensive Survey of Threat Models and Detection Methods
  IEEE Access, Vol. 11
- Price Competition Under Information (Dis)advantage
  1 January 2023 | SSRN Electronic Journal, Vol. 54
- The Influence Mechanism of Customer Review Manipulation on Competitive Pricing Decision-Making: Empirical and Theoretical Analysis
  1 January 2023 | SSRN Electronic Journal, Vol. 31
- AI-Generated Review Detection
  1 January 2023 | SSRN Electronic Journal, Vol. 68
- The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations
  1 January 2023 | SSRN Electronic Journal, Vol. 226
- How Much Influencer Marketing is Undisclosed? Evidence from Twitter
  1 January 2023 | SSRN Electronic Journal, Vol. 41
- Economics at the FTC: Estimating Harm from Deception and Analyzing Mergers
  3 November 2022 | Review of Industrial Organization, Vol. 61, No. 4
- A Book-Influence-Evaluation Method Based on User Ratings of E-Commerce Platform
  15 December 2022 | Electronics, Vol. 11, No. 24
- Detecting fake-review buyers using network structure: Direct evidence from Amazon
  15 November 2022 | Proceedings of the National Academy of Sciences, Vol. 119, No. 47
- Tackling the infodemic during a pandemic: A comparative study on algorithms to deal with thematically heterogeneous fake news
  International Journal of Information Management Data Insights, Vol. 2, No. 2
- Restaurants’ motivations to solicit fake reviews: A competition perspective
  International Journal of Hospitality Management, Vol. 107
- Competing with the Sharing Economy: Incumbents’ Reaction on Review Manipulation
  1 September 2022 | MIS Quarterly, Vol. 46, No. 3
- Cross-border dispute resolution in Europe
  1 June 2022 | Oñati Socio-Legal Series, Vol. 12, No. 3
- Nonalcoholic Steatohepatitis Is the Most Rapidly Growing Indication for Liver Transplantation in Iranian Patients
  Experimental and Clinical Transplantation, Vol. 20, No. 5
- Fake Reviews and Naive Consumers
  SSRN Electronic Journal, Vol. 31
- Shirking with Good Reputation? Evidence from Hotel Industry
  SSRN Electronic Journal, Vol. 42
- Debunking Misinformation in Advertising
  SSRN Electronic Journal, Vol. 12
- Incentives to Fake Reviews in Online Platforms
  SSRN Electronic Journal, Vol. 59
- Steering via Algorithmic Recommendations
  SSRN Electronic Journal, Vol. 64

Volume 41, Issue 5

September-October 2022

Pages 871-1027, ii

Article Information

Supplemental Material

Metrics

Information

Received:January 22, 2021
Accepted:December 20, 2021
Published Online:February 25, 2022

Cite as

Sherry He, Brett Hollenbeck, Davide Proserpio (2022) The Market for Fake Reviews. Marketing Science 41(5):896-921.

https://doi.org/10.1287/mksc.2022.1353

Keywords

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

The Market for Fake Reviews

Supplemental Material

Volume 41, Issue 5

Article Information

Supplemental Material

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News