Research Articles

Valuing Intrinsic and Instrumental Preferences for Privacy

Pages:663–681

Published Online:May 13, 2022

https://doi.org/10.1287/mksc.2022.1368

Persuasion Contest: Disclosing Own and Rival Information

Pages:682–709

Published Online:April 14, 2022

https://doi.org/10.1287/mksc.2021.1333

Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry

Pages:710–732

Published Online:June 2, 2022

https://doi.org/10.1287/mksc.2022.1371

Reputation Inflation

Pages:733–745

Published Online:May 3, 2022

https://doi.org/10.1287/mksc.2022.1350

Open Access
Regulatory Spillovers and Data Governance: Evidence from the GDPR

Pages:746–768

Published Online:February 15, 2022

https://doi.org/10.1287/mksc.2021.1339

Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models

Pages:769–794

Published Online:February 10, 2022

https://doi.org/10.1287/mksc.2021.1346

The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax

Pages:795–814

Published Online:December 28, 2021

https://doi.org/10.1287/mksc.2021.1335

Integrating Textual Information into Models of Choice and Scaled Response Data

Pages:815–830

Published Online:January 17, 2022

https://doi.org/10.1287/mksc.2021.1337

Implications of Revenue Models and Technology for Content Moderation Strategies

Pages:831–847

Published Online:March 22, 2022

https://doi.org/10.1287/mksc.2022.1361

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights

Pages:848–866

Published Online:February 8, 2022

https://doi.org/10.1287/mksc.2021.1340

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:July 21, 2022

https://doi.org/10.1287/mksc.2022.eb.v41n4

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