Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
Published Online:14 Mar 2022https://doi.org/10.1287/mksc.2022.1351
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Volume 41, Issue 5
September-October 2022
Pages 871-1027, ii
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- Received:July 21, 2020
- Accepted:December 01, 2021
- Published Online:March 14, 2022
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Cite as
Jiyeon Hong, Paul R. Hoban (2022) Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. Marketing Science 41(5):941-965.
https://doi.org/10.1287/mksc.2022.1351
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