Endogenous Consumption and Metered Paywalls

References

• Amaldoss W, Du J, Shin W (2021) Media platforms’ content provision strategies and source of profits. Marketing Sci. 40(3):527–547.Link, Google Scholar
• Anderson SP, Coate S (2005) Market provision of broadcasting: A welfare analysis. Rev. Econom. Stud. 72(4):947–972.Crossref, Google Scholar
• Anderson SP, Jullien B (2015) The advertising-financed business model in two-sided media markets. Anderson SP, Waldfogel J, Stromberg D, eds. Handbook of Media Economics, vol. 2V (Elsevier, Amsterdam), 41–90.Google Scholar
• Appel G, Libai B, Muller E, Shachar R (2020) On the monetization of mobile apps. Internat. J. Res. Marketing 37(1):93–107.Crossref, Google Scholar
• Aral S, Dhillon PS (2021) Digital paywall design: Implications for content demand and subscriptions. Management Sci. 67(4):2381–2402.Link, Google Scholar
• Casadesus-Masanell R, Zhu F (2010) Strategies to fight ad-sponsored rivals. Management Sci. 56(9):1484–1499.Link, Google Scholar
• Chae I, Ha J, Schweidel DA (2022) Paywall suspensions and digital news subscriptions. Marketing Sci., ePub ahead of print September 26, https://doi.org/10.1287/mksc.2022.1400.Link, Google Scholar
• Chatterjee P, Zhou B (2021) Sponsored content advertising in a two-sided market. Management Sci. 67(12):7560–7574.Link, Google Scholar
• Chellappa RK, Mehra A (2018) Cost drivers of versioning: Pricing and product line strategies for information goods. Management Sci. 64(5):2164–2180.Link, Google Scholar
• Chen Y, Xie J (2007) Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage. Marketing Sci. 26(1):52–66.Link, Google Scholar
• Chiou L, Tucker C (2013) Paywalls and the demand for news. Inform. Econom. Policy 25(2):61–69.Crossref, Google Scholar
• Chyi HI, Sylvie G (2000) Online newspapers in the US: Perceptions of markets, products, revenue, and competition. Internat. J. Media Management 2(2):69–77.Crossref, Google Scholar
• Cook JE, Attari SZ (2012) Paying for what was free: Lessons from the New York Times paywall. Cyberpsychology Behav. Soc. Networking 15(12):682–687.Crossref, Google Scholar
• Gabszewicz JJ, Laussel D, Sonnac N (2001) Press advertising and the ascent of the “Pensée Unique.” Eur. Econom. Rev. 45(4–6):641–651.Crossref, Google Scholar
• Gal-Or E, Dukes A (2003) Minimum differentiation in commercial media markets. J. Econom. Management Strategy 12(3):291–325.Crossref, Google Scholar
• Gal-Or E, Geylani T, Yildirim P (2012) The impact of advertising on media bias. J. Marketing Res. 49(1):92–99.Crossref, Google Scholar
• Godes D, Ofek E, Sarvary M (2009) Content vs. advertising: The impact of competition on media firm strategy. Marketing Sci. 28(1):20–35.Link, Google Scholar
• Guo H, Zhao X, Hao L, Liu D (2019) Economic analysis of reward advertising. Production Oper. Management 28(10):2413–2430.Crossref, Google Scholar
• Halbheer D, Stahl F, Koenigsberg O, Lehmann DR (2014) Choosing a digital content strategy: How much should be free? Internat. J. Res. Marketing 31(2):192–206.Crossref, Google Scholar
• Han SP, Park S, Oh W (2016) Mobile app analytics: A multiple discrete-continuous choice framework. Management Inform. Systems Quart. 40(4):983–1008.Crossref, Google Scholar
• Huang E (2009) The causes of youths low news consumption and strategies for making youths happy news consumers. Convergence 15(1):105–122.Crossref, Google Scholar
• Kamada Y, Öry A (2020) Contracting with word-of-mouth management. Management Sci. 66(11):5094–5107.Link, Google Scholar
• Kantar Media (2017) Attitudes to paying for online news. Report, Kantar Media, London.Google Scholar
• Kind HJ, Nilssen T, Sørgard L (2009) Business models for media firms: Does competition matter for how they raise revenue? Marketing Sci. 28(6):1112–1128.Link, Google Scholar
• Kumar V, Anand B, Gupta S, Oberholzer-Gee F (2013) The New York Times paywall. Harvard Business School Case No. 512-077, Harvard Business School, Boston.Google Scholar
• Lambrecht A, Misra K (2017) Fee or free: When should firms charge for online content? Management Sci. 63(4):1150–1165.Link, Google Scholar
• Lambrecht A, Goldfarb A, Bonatti A, Ghose A, Goldstein DG, Lewis R, Rao A, Sahni N, Yao S (2014) How do firms make money selling digital goods online? Marketing Lett. 25(3):331–341.Crossref, Google Scholar
• Lee AM (2013) News audiences revisited: Theorizing the link between audience motivations and news consumption. J. Broadcasting Electronic Media 57(3):300–317.Crossref, Google Scholar
• Lewis A (2018) Metered pay models comprise bulk of newspaper website pay models. Report, Missouri School of Journalism, University of Missouri, Columbia.Google Scholar
• Li H, Jain S, Kannan P (2019) Optimal design of free samples for digital products and services. J. Marketing Res. 56(3):419–438.Crossref, Google Scholar
• Lin S (2020) Two-sided price discrimination by media platforms. Marketing Sci. 39(2):317–338.Link, Google Scholar
• Liu Y, Putler DS, Weinberg CB (2004) Is having more channels really better? A model of competition among commercial television broadcasters. Marketing Sci. 23(1):120–133.Link, Google Scholar
• Maskin E, Riley J (1984) Monopoly with incomplete information. RAND J. Econom. 15(2):171–196.Crossref, Google Scholar
• Media Insight Project (2014) The personal news cycle: How Americans choose to get their news. Report, American Press Institute and AP-NORC Center for Public Affairs Research, Chicago.Google Scholar
• Media Insight Project (2018) Americans and the news media: What they do—and don’t—understand about each other. Report, American Press Institute and AP-NORC Center for Public Affairs Research, Chicago.Google Scholar
• Mele N, Skibinski M, Spector M (2019) Digital pay-meter playbook. Report, Harvard Kennedy School Shorenstein Center, Cambridge.Google Scholar
• Moorthy KS (1984) Market segmentation, self-selection, and product line design. Marketing Sci. 3(4):288–307.Link, Google Scholar
• Mullainathan S, Shleifer A (2005) The market for news. Amer. Econom. Rev. 95(4):1031–1053.Crossref, Google Scholar
• Mussa M, Rosen S (1978) Monopoly and product quality. J. Econom. Theory 18(2):301–317.Crossref, Google Scholar
• Nelson LD, Meyvis T, Galak J (2009) Enhancing the television-viewing experience through commercial interruptions. J. Consumer Res. 36(2):160–172.Crossref, Google Scholar
• Niculescu MF, Wu DJ (2014) Economics of free under perpetual licensing: Implications for the software industry. Inform. Systems Res. 25(1):173–199.Link, Google Scholar
• Oh H, Animesh A, Pinsonneault A (2016) Free vs. for-a-fee: The impact of a paywall. Management Inform. Systems Quart. 40(1):31–56.Crossref, Google Scholar
• Pattabhiramaiah A, Sriram S, Manchanda P (2019) Paywalls: Monetizing online content. J. Marketing 83(2):19–36.Crossref, Google Scholar
• Pew Research Center (2011) The state of the news media 2011: An annual report on American journalism. Report, Pew Research Center, Washington, DC.Google Scholar
• Prasad A, Mahajan V, Bronnenberg B (2003) Advertising vs. pay-per-view in electronic media. Internat. J. Res. Marketing 20(1):13–30.Crossref, Google Scholar
• Ratner RK, Kahn BE, Kahneman D (1999) Choosing less-preferred experiences for the sake of variety. J. Consumer Res. 26(1):1–15.Crossref, Google Scholar
• Redden JP (2008) Reducing satiation: The role of categorization level. J. Consumer Res. 34(5):624–634.Crossref, Google Scholar
• Redden JP (2015) Desire over time: The multi-faceted nature of satiation. Hofmann W, Nordgren LF, eds. The Psychology of Desire (Guilford Press, New York), 82–103.Google Scholar
• Reuters Institute (2019) Digital news report. Report, Reuters Institute, Oxford, UK.Google Scholar
• Salwen MB, Garrison B, Driscoll PD (2005) Online News and the Public (Routledge, London).Google Scholar
• Shi Z, Zhang K, Srinivasan K (2019) Freemium as an optimal strategy for market dominant firms. Marketing Sci. 38(1):150–169.Link, Google Scholar
• Tåg J (2009) Paying to remove advertisements. Inform. Econom. Policy 21(4):245–252.Crossref, Google Scholar
• Weyl EG (2010) A price theory of multi-sided platforms. Amer. Econom. Rev. 100(4):1642–1672.Crossref, Google Scholar
• Xiang Y, Sarvary M (2007) News consumption and media bias. Marketing Sci. 26(5):611–628.Link, Google Scholar
• Xiang Y, Soberman DA (2011) Preview provision under competition. Marketing Sci. 30(1):149–169.Link, Google Scholar
• Yildirim P, Gal-Or E, Geylani T (2013) User-generated content and bias in news media. Management Sci. 59(12):2655–2666.Link, Google Scholar