Endogenous Consumption and Metered Paywalls

The authors thank the senior editor, associate editor, two anonymous reviewers, Gwen Ahn, Nino Hardt, David Godes, P.K. Kannan, Jiwoong Shin, Daniel Vincent, and Xindi (Cindy) Zhao for their constructive comments. The authors are also grateful to conference participants of the 2019 Marketing Dynamics Conference, the 2019 Marketing Science Conference, the 14th Bass FORMS Conference, the 2020 Marketing Science Conference, and the 2021 Haring Cyber Symposium and seminar participants at University of Science and Technology of China.