Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales
Published Online:1 Aug 2002https://doi.org/10.1287/mksc.21.3.347.138
References
- A new product growth model for consumer durables. Management Sci. (1969) 15(January):215–227Link, Google Scholar
- Truth or consequences: An analysis of vaporware and new product announcements. J. Marketing Res. (2001) 38(February):3–13Crossref, Google Scholar
- Strategic service pricing and yield management. J. Marketing (1999) 63(1):44–56Crossref, Google Scholar
- . Combining tests of significance in test marketing research experiments. J. Marketing Res. (1984) 21(February):118–119Crossref, Google Scholar
- Mixture of Weibull distributions—Parametric characterization of failure rate function. Appl. Stochastic Models Data Anal. (1998) 14:47–65Crossref, Google Scholar
- Competitive dynamics and the introduction of new products: The motion picture timing game. J. Marketing Res. (1998) 35(February):1–15Crossref, Google Scholar
- New models from old: Forecasting product adoption by hierarchical Bayes procedures. Marketing Sci. (1990) 9(1):42–57Link, Google Scholar
- Diffusion of new products: Empirical generalizations and managerial uses. Marketing Sci. (1995) 14(3):G79–G88Link, Google Scholar
- Modeling hedonic portfolio products: A joint segmentation analysis of music CD sales. J. Marketing Res. (2001) 38(3):376–385Crossref, Google Scholar
- . A Bayesian model to forecast new product performance in domestic and international markets. Marketing Sci. (1999) 18(2):115–136Link, Google Scholar
- Diffusion of Innovations (1983) 3rd ed.(The Free Press, New York) Google Scholar
- . A parsimonious model for forecasting gross box office revenues. Marketing Sci. (1996) 15(2):113–131Link, Google Scholar
- . Advance pricing of services and other implications of separating purchase and consumption. J. Service Res. (2000) 2(February):227–239Crossref, Google Scholar
- Accelerating Customer Relationships (2001) (Prentice Hall, New York) Google Scholar
- . Compounding probabilities from independent statistical tests. Econometrica (1942) 10(3/4):229–248Crossref, Google Scholar
- . Electronic tickets, smart cards, and online prepayments: When and how to advance sell. Marketing Sci. (2001) 20(3):219–243Link, Google Scholar

