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Editorial
Free Access
Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
Pages:223–228
Published Online:August 1, 2002
Research Article
Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
Pages:251–272
Published Online:August 1, 2002
When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits
Pages:273–293
Published Online:August 1, 2002
Research Note
Multinational Diffusion Models: An Alternative Framework
Pages:318–330
Published Online:August 1, 2002
The Variety of an Assortment: An Extension to the Attribute-Based Approach
Pages:331–341
Published Online:August 1, 2002
Research Article
Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”
Pages:342–346
Published Online:August 1, 2002
Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales
Pages:347–364
Published Online:August 1, 2002
