Editorial

Free Access
In Search of Data: An Editorial

Pages:369–377

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.369.132

Research Article

Positioning of Store Brands

Pages:378–397

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.378.134

How Much Does the Market Value an Improvement in a Product Attribute?

Pages:398–411

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.398.130

Referral Infomediaries

Pages:412–434

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.412.135

The Asymmetric Information Model of State Dependence

Pages:435–454

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.435.136

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Pages:455–475

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.455.131

Focus on Authors

Free Access
Focus on Authors

Pages:476–477

Published Online:November 1, 2002

https://doi.org/10.1287/mksc.21.4.476.133

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