Negotiations and Exclusivity Contracts for Advertising

References

  • Anderson S., Coate S. Market provision of public goods: The case of broadcasting. (2002) . Working paper, University of VirginiaGoogle Scholar
  • Baye M., Morgan J. A simple model of advertising and subscription fees. Econom. Lett. (2000) 69:345–351CrossrefGoogle Scholar
  • Baye M., Morgan J. Information gatekeepers on the internet and the competitiveness of homogeneous product markets. Amer. Econom. Rev. (2001) 91(3):454–474CrossrefGoogle Scholar
  • Dukes A. J. The advertising market in a product oligopoly. (2002) . Working paper GSIA, Carnegie Mellon University, Pittsburgh, PAGoogle Scholar
  • Dutta S., Bergen M., John G. The governance of exclusive territories when dealers can bootleg. Marketing Sci. (1994) 13(1):83–99LinkGoogle Scholar
  • Fruchter G. The many player advertising game. Management Sci. (1999) 45(11):1609–1611LinkGoogle Scholar
  • Fruchter G., Kalish S. Closed–loop advertising strategies in a duopoly. Management Sci. (1997) 43(1):54–63LinkGoogle Scholar
  • Gabszewicz J., Laussel D., Sonnac N. TV–broadcasting competition and advertising. (2001) . Working paper, COREGoogle Scholar
  • Gal–Or E. Mergers and exclusionary practices in health care markets. J. Econom. Management Strategy (1999) 8(3):315–350CrossrefGoogle Scholar
  • Gal–Or E., Dukes A. Minimum differentiation in commercial media markets. J. of Econom. Management Strategy (2003) . ForthcomingGoogle Scholar
  • Grossman G., Shapiro C. Informative advertising with differentiated products. Rev. Econom. Stud. (1984) 51(1):63–81CrossrefGoogle Scholar
  • Häckner J., Nyberg S. Price competition, advertising and media market concentration. (2000) . Working paper, Department of Economics, Stockholm University, Stockholm, SwedenGoogle Scholar
  • Iyer G., Villas–Boas M. A bargaining theory of distribution channels. J. Marketing Res. (2003) . ForthcomingCrossrefGoogle Scholar
  • Lal R., Villas–Boas J. M. Exclusive dealing and price promotions. J. Bus. (1996) 69:159–172CrossrefGoogle Scholar
  • Naik P., Mantrala M., Sawyer A. Planning media schedules in the presence of dynamic advertising quality. Marketing Sci. (1998) 17(3):214–235LinkGoogle Scholar
  • Nilssen T., Sørgard L. The TV advertising: Advertising and programming. (2001) . Working paper, University of Oslo, Oslo, NorwayGoogle Scholar
  • OØBrien P., Shaffer G. Nonlinear supply contracts, exclusive dealing, and equilibrium foreclosure. J. Econom. and Management Strategy (1997) 6(4):755–785CrossrefGoogle Scholar
  • Purohit D. Dual distribution channels: The competition between rental agencies and dealers. Marketing Sci. (1997) 16:228–245LinkGoogle Scholar
  • Shaffer G. Bargaining in distribution channels with multi–product retailers. (2001) . Working paper W. E. Simon School of Business, University of Rochester, Rochester, NYGoogle Scholar
  • Shaffer G., Zettelmeyer F. When good news about your rival is good for you: The effect of third–party information on the division of channel profits. Marketing Sci. (2002) 21(3):273–293LinkGoogle Scholar
  • Siddarth S., Chattopadhyay A. To zap or not to zap: A study of the determinants of channel switching during commercials. Marketing Sci. (1998) 17(2):124–138LinkGoogle Scholar
  • Siklos Richard D. They have it all now. Business Week (1999) September 20Google Scholar
  • Silk A., Berndt E. Scale and scope effects on advertising agency costs. Marketing Sci. (1993) 12(1):53–72LinkGoogle Scholar
  • Srivastava J., Chakravarti D., Rapoport A. Price and margin negotiations in marketing channels: An experimental study of sequential bargaining under one–sided uncertainty and opportunity cost of delay. Marketing Sci. (2000) 19(2):163–184LinkGoogle Scholar
  • Villas–Boas J. M. Sleeping with the enemy: Should competitors share the same advertising agency? Marketing Sci. (1994) 13:190–202LinkGoogle Scholar
  • von der Fehr N–H., Stevik K. Persuasive advertising and product differentiation. Southern J. Econom. (1998) 65(1):113–126CrossrefGoogle Scholar
  • Vranica Suzanne. “After heated court battle, Pepsi Co. allows FCB to work on ads for Coca–Cola brands.”. Wall Street Journal (2001) November 23Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.