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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?

Pages:151–160

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.151.16038

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Research Article

In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products

Pages:161–187

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.161.16040

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The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Pages:188–208

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.188.16041

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Indirect Network Externality Effects on Product Attributes

Pages:209–221

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.209.16037

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Negotiations and Exclusivity Contracts for Advertising

Pages:222–245

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.222.16036

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The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances

Pages:246–268

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.246.16035

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Focus on Authors

Free Access
Focus on Authors

Pages:269–270

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.269.16039

Erratum

Free Access
Erratum: Internet Shopping Agents: Virtual Co-Location and Competition

Pages:271–271

Published Online:May 1, 2003

https://doi.org/10.1287/mksc.22.2.271.16034

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