Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Thanks to the Individuals

Free Access
A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Pages:iii–v

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.iii

Research Article

Fast Polyhedral Adaptive Conjoint Estimation

Pages:273–303

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.273.17743

Preview Abstract
Bayesian Statistics and Marketing

Pages:304–328

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.304.17739

Preview Abstract
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

Pages:329–354

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.329.17740

Preview Abstract
R&D, Marketing, and the Success of Next-Generation Products

Pages:355–370

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.355.17742

Preview Abstract
Sustainable Pioneering Advantage? Profit Implications of Market Entry Order

Pages:371–392

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.371.17736

Preview Abstract
Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results

Pages:393–410

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.393.17737

Preview Abstract
A Fuzzy Set Model of Search and Consideration with an Application to an Online Market

Pages:411–434

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.411.17738

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:435–436

Published Online:August 1, 2003

https://doi.org/10.1287/mksc.22.3.435.17741

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree