Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
Published Online:1 Mar 2008https://doi.org/10.1287/mksc.1070.0288
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Volume 27, Issue 2
March-April 2008
Pages 147-321
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- Received:January 19, 2006
- Published Online:March 01, 2008
Copyright © 2008, INFORMS
Cite as
Junhong Chu, Pradeep Chintagunta, Javier Cebollada, (2008) Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Marketing Science 27(2):283-299.
https://doi.org/10.1287/mksc.1070.0288
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