Mine Your Own Business: Market-Structure Surveillance Through Text Mining

Oded Netzer
Oded Netzer
[email protected]
Graduate School of Business, Columbia University, New York, New York 10027
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,
Ronen Feldman
Ronen Feldman
[email protected]
School of Business Administration, Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel 91905
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,
Jacob Goldenberg
Jacob Goldenberg
[email protected]
School of Business Administration, Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel 91905; and Columbia Business School, New York, New York 10027
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,
Moshe Fresko
Moshe Fresko
[email protected]
Jerusalem, Israel 91905
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Oded Netzer

[email protected]

Graduate School of Business, Columbia University, New York, New York 10027

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Ronen Feldman

[email protected]

School of Business Administration, Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel 91905

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Jacob Goldenberg

[email protected]

School of Business Administration, Hebrew University of Jerusalem, Mount Scopus, Jerusalem, Israel 91905; and Columbia Business School, New York, New York 10027

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Moshe Fresko

[email protected]

Jerusalem, Israel 91905

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Published Online:1 May 2012https://doi.org/10.1287/mksc.1120.0713

Supplemental Material

mksc.1120.0713-sm-factor_analysis_of_terms.pdf (96 KB)

mksc.1120.0713-sm-text-mining_methodology.pdf (168 KB)

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Volume 31, Issue 3

Special Issue on Emergence and Impact of User-Generated Content

May-June 2012

Pages 369-547

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Received:January 30, 2010
Accepted:January 20, 2012
Published Online:May 01, 2012

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Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko, (2012) Mine Your Own Business: Market-Structure Surveillance Through Text Mining. Marketing Science 31(3):521-543.

https://doi.org/10.1287/mksc.1120.0713

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