Competitive Targeted Advertising with Price Discrimination
Published Online:21 Jan 2016https://doi.org/10.1287/mksc.2015.0967
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Volume 35, Issue 4
July-August 2016
Pages 539-692
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- Received:October 14, 2013
- Accepted:August 25, 2015
- Published Online:January 21, 2016
Copyright © 2016, INFORMS
Cite as
Rosa-Branca Esteves, Joana Resende (2016) Competitive Targeted Advertising with Price Discrimination. Marketing Science 35(4):576-587.
https://doi.org/10.1287/mksc.2015.0967
Keywords
