Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings

Alok R. Saboo
Alok R. Saboo
[email protected]
Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303
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,
Anindita Chakravarty
Anindita Chakravarty
[email protected]
Terry College of Business, University of Georgia, Athens, Georgia 30602
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,
Rajdeep Grewal
Corresponding Author
Rajdeep Grewal
[email protected]
Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599
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Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

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Anindita Chakravarty

[email protected]

Terry College of Business, University of Georgia, Athens, Georgia 30602

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Rajdeep Grewal

Corresponding Author

Rajdeep Grewal

[email protected]

Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

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Published Online:25 Mar 2016https://doi.org/10.1287/mksc.2015.0970

Supplemental Material

mksc.2015.0970-SM-Appendix_Revised.pdf

The replication files for this article are available HERE.

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Volume 35, Issue 4

July-August 2016

Pages 539-692

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Received:March 21, 2014
Accepted:October 30, 2015
Published Online:March 25, 2016

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Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal (2016) Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. Marketing Science 35(4):656-675.

https://doi.org/10.1287/mksc.2015.0970

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