Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Published Online:6 Nov 2018https://doi.org/10.1287/mksc.2018.1108
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The replication files for this article are available HERE.
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Volume 37, Issue 6
November-December 2018
Pages 855-1052
Article Information
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- Received:November 10, 2015
- Accepted:February 27, 2018
- Published Online:November 06, 2018
Copyright © 2018, INFORMS
Cite as
Yufeng Huang, Bart J. Bronnenberg (2018) Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds. Marketing Science 37(6):1009-1028.
https://doi.org/10.1287/mksc.2018.1108
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