Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

• Preyas S. Desai

  Corresponding Author

  Preyas S. Desai

  https://orcid.org/0000-0001-7567-7604

  Duke University, Durham, North Carolina 27708;

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• Devavrat Purohit

  Corresponding Author

  Devavrat Purohit

  https://orcid.org/0000-0002-2431-0113

  Duke University, Durham, North Carolina 27708;

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  ,
• Bo Zhou

  Corresponding Author

  Bo Zhou

  https://orcid.org/0000-0002-0521-1718

  University of Maryland, College Park, Maryland 20742

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