Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

• Navdeep S. Sahni

  Corresponding Author

  Navdeep S. Sahni

  http://orcid.org/0000-0002-5637-5499

  Stanford Graduate School of Business, Stanford University, Stanford, California 94305;

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• Harikesh S. Nair

  Harikesh S. Nair

  http://orcid.org/0000-0003-1697-7767

  Stanford Graduate School of Business, Stanford University, Stanford, California 94305;JD.com, Mountain View, California 94043

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