Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia

• André Bonfrer

  Corresponding Author

  André Bonfrer

  https://orcid.org/0000-0002-3061-7103

  Department of Marketing, Deakin Business School, Deakin University, Burwood, Victoria 3125, Australia;

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  ,
• Pradeep K. Chintagunta

  Pradeep K. Chintagunta

  https://orcid.org/0000-0003-2854-5216

  Booth School of Business, University of Chicago, Chicago, Illinois 60637;

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• John H. Roberts

  John H. Roberts

  https://orcid.org/0000-0002-8662-584X

  School of Marketing, University of New South Wales, Randwick, New South Wales 2052, Australia;

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  ,
• David Corkindale

  David Corkindale

  https://orcid.org/0000-0002-0106-2954

  Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, South Australia 5000, Australia

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