Explaining Preference Heterogeneity with Mixed Membership Modeling

• Marc R. Dotson

  Corresponding Author

  Marc R. Dotson

  http://orcid.org/0000-0001-7846-3660

  Marriott School of Business, Brigham Young University, Provo, Utah 84602;

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  ,
• Joachim Büschken

  Joachim Büschken

  http://orcid.org/0000-0002-9673-8928

  Catholic University of Eichstätt-Ingolstadt, 85072 Eichstätt, Germany;

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• Greg M. Allenby

  Greg M. Allenby

  http://orcid.org/0000-0001-9759-0067

  Fisher College of Business, Ohio State University, Columbus, Ohio 43210

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