Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

• Garrett A. Johnson

  Corresponding Author

  Garrett A. Johnson

  https://orcid.org/0000-0002-8202-5855

  Questrom School of Business, Boston University, Boston, Massachusetts 02215;

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  ,
• Scott K. Shriver

  Scott K. Shriver

  https://orcid.org/0000-0002-9711-3356

  Leeds School of Business, University of Colorado Boulder, Boulder, Colorado 80309;

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  ,
• Shaoyin Du

  Shaoyin Du

  https://orcid.org/0000-0002-4743-2535

  Simon Business School, University of Rochester, Rochester, New York 14620

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