Service Product Design and Consumer Refund Policies
Published Online:5 Mar 2020https://doi.org/10.1287/mksc.2019.1204
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Volume 39, Issue 2
March-April 2020
Pages 285-457, ii
Article Information
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- Received:February 09, 2018
- Accepted:October 07, 2019
- Published Online:March 05, 2020
Copyright © 2020, INFORMS
Cite as
Xiao Huang, Dan Zhang (2020) Service Product Design and Consumer Refund Policies. Marketing Science 39(2):366-381.
https://doi.org/10.1287/mksc.2019.1204
Keywords
