Consumer Reactions to Drip Pricing

• Shelle Santana

  Shelle Santana

  https://orcid.org/0000-0003-4077-1929

  Harvard Business School, Boston, Massachusetts 02163;

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  ,
• Steven K. Dallas

  Corresponding Author

  Steven K. Dallas

  https://orcid.org/0000-0002-0051-1404

  Duke University School of Law, Duke University, Durham, North Carolina 27708;Marketing Department, Stern School of Business, New York University, New York, New York 10012;

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• Vicki G. Morwitz

  Vicki G. Morwitz

  https://orcid.org/0000-0002-7983-9604

  Columbia Business School, Columbia University, New York, New York 10027

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