Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments

• Qiang Zhang

  Qiang Zhang

  https://orcid.org/0000-0003-4613-3100

  School of Management and Economics and Shenzhen Finance Institute, The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen), 518172 Shenzhen, China;

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• Wenbo Wang

  Corresponding Author

  Wenbo Wang

  https://orcid.org/0000-0002-4288-0929

  Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong;

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• Yuxin Chen

  Yuxin Chen

  Stern School of Business, New York University, New York, New York 10012

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