Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments
Published Online:24 Oct 2023https://doi.org/10.1287/mksc.2020.0435
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The replication files for this article are available HERE.
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- 15 July 2025 | Statistics in Medicine, Vol. 44, No. 15-17
Volume 43, Issue 2
March-April 2024
Pages 239-468, iii
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- Received:December 18, 2020
- Accepted:March 14, 2023
- Published Online:October 24, 2023
Copyright © 2023, INFORMS
Cite as
George Z. Gui (2023) Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. Marketing Science 43(2):378-391.
https://doi.org/10.1287/mksc.2020.0435
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The author thanks his PhD advisors, Harikesh Nair and Navdeep Sahni, for their guidance and support. The author is also indebted to Robyn Lockwood for her writing instruction. The author also thanks a group of researchers whose comments have greatly improved the paper: Jacob Conway, Jacob Dorn, Wesley Hartmann, Guido Imbens, Yewon Kim, James Lattin, Sridhar Narayanan, Peter Reiss, Evan Rosenman, Jann Speiss, and Raluca Ursu, and seminar participants at the Stanford Marketing Work-in-Progress and the Econometrics Workshop. All errors are the author’s own.
