Unlimited Testing: Let’s Test Your Emails with AI
Published Online:31 Jul 2023https://doi.org/10.1287/mksc.2021.0126
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The replication files for this article are available HERE.
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Volume 43, Issue 2
March-April 2024
Pages 239-468, iii
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- Received:April 12, 2021
- Accepted:May 01, 2023
- Published Online:July 31, 2023
Copyright © 2023, INFORMS
Cite as
Nguyen Nguyen, Joseph Johnson, Michael Tsiros (2023) Unlimited Testing: Let’s Test Your Emails with AI. Marketing Science 43(2):419-439.
https://doi.org/10.1287/mksc.2021.0126
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