Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage

Sylvia Hristakeva
Sylvia Hristakeva
[email protected]
https://orcid.org/0000-0003-2914-836X
Anderson School of Management, University of California, Los Angeles, California 90095
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Anderson School of Management, University of California, Los Angeles, California 90095

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Published Online:29 Dec 2021https://doi.org/10.1287/mksc.2021.1308

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The replication files for this article are available HERE.

Volume 41, Issue 2

March-April 2022

Pages 211-432, iii

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Received:August 29, 2020
Accepted:May 13, 2021
Published Online:December 29, 2021

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Sylvia Hristakeva (2022) Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. Marketing Science 41(2):315-335.

https://doi.org/10.1287/mksc.2021.1308

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Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage

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Volume 41, Issue 2

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