Winning Big: Scale and Success in Retail Entrepreneurship

Brett Hollenbeck
Brett Hollenbeck
[email protected]
https://orcid.org/0000-0001-9848-9366
Anderson School of Management, University of California, Los Angeles, California 90095;
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,
Renato Zaterka Giroldo
Renato Zaterka Giroldo
[email protected]
Department of Economics, University of California, Los Angeles, California 90095
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Brett Hollenbeck

Brett Hollenbeck

[email protected]

https://orcid.org/0000-0001-9848-9366

Anderson School of Management, University of California, Los Angeles, California 90095;

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,

Renato Zaterka Giroldo

Renato Zaterka Giroldo

[email protected]

Department of Economics, University of California, Los Angeles, California 90095

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Published Online:11 Nov 2021https://doi.org/10.1287/mksc.2021.1316

Supplemental Material

The replication files for this article are available HERE.

cover image Marketing Science

Volume 41, Issue 2

March-April 2022

Pages 211-432, iii

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Received:July 28, 2020
Accepted:June 21, 2021
Published Online:November 11, 2021

Copyright © 2021, INFORMS

Cite as

Brett Hollenbeck, Renato Zaterka Giroldo (2021) Winning Big: Scale and Success in Retail Entrepreneurship. Marketing Science 41(2):271-293.

https://doi.org/10.1287/mksc.2021.1316

Keywords