Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

• Shuo Zhang

  Corresponding Author

  Shuo Zhang

  [email protected]

  https://orcid.org/0000-0002-1507-2141

  Department of Marketing, Shanghai Jiao Tong University, Shanghai 200240, China;

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  ,
• Tat Y. Chan

  Tat Y. Chan

  [email protected]

  https://orcid.org/0000-0002-1507-2141

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130;

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  ,
• Xueming Luo

  Xueming Luo

  [email protected]

  https://orcid.org/0000-0002-5009-7854

  Department of Marketing, Temple University, Philadelphia, Pennsylvania 19122;

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  ,
• Xiaoyi Wang

  Xiaoyi Wang

  [email protected]

  https://orcid.org/0000-0002-5009-7854

  Department of Marketing, Zhejiang University, Hangzhou 310027, China

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