Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools

• Botao Yang

  Botao Yang

  [email protected]

  California State University at Long Beach, Long Beach, California 90840;

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• Sha Yang

  Sha Yang

  [email protected]

  https://orcid.org/0000-0003-4190-5722

  University of Southern California, Los Angeles, California 90089

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  ,
• Shantanu Dutta

  Shantanu Dutta

  [email protected]

  https://orcid.org/0000-0002-4883-3306

  University of Southern California, Los Angeles, California 90089

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