This paper is part of P. Anand’s thesis work. The authors thank the 2020 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award, the 2019 Shankar-Spiegel Dissertation Proposal Award, and the 2020 Dyckman Research Grant Award (Johnson, Cornell) for support and recognition of this research. The authors thank the participants of the marketing seminars at University of Hong Kong, University of Washington, Rice University, National University of Singapore, The Ohio State University, University of Notre Dame, and the participants in the 2020 ISMS Doctoral Consortium for comments; Prof. Bharath Hariharan (CS Department, Cornell University) for extensive help; the Computer Graphics and Vision Seminar (April 2020) participants for comments; the review team for constructive comments; Arjun Birthi and Tomasz Chmielewski for research assistance; and Veda Chickermane and Vaynu Kadiyali for alerting us to the disguising issue among high-schoolers.