A Multiarmed Bandit Approach for House Ads Recommendations
Published Online:14 Jul 2022https://doi.org/10.1287/mksc.2022.1378
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The replication files for this article are available HERE.
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Volume 42, Issue 2
March-April 2023
Pages 213-427, iii
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- Received:July 17, 2020
- Accepted:May 09, 2022
- Published Online:July 14, 2022
Copyright © 2022, INFORMS
Cite as
Nicolás Aramayo, Mario Schiappacasse, Marcel Goic (2022) A Multiarmed Bandit Approach for House Ads Recommendations. Marketing Science 42(2):271-292.
https://doi.org/10.1287/mksc.2022.1378
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