Browse or Experience

Z. Eddie Ning
Z. Eddie Ning
[email protected]
https://orcid.org/0000-0001-7320-9997
UBC Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;
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J. Miguel Villas-Boas
Corresponding Author
J. Miguel Villas-Boas
[email protected]
https://orcid.org/0000-0003-1299-4324
Haas School of Business, University of California, Berkeley, California 94720
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Z. Eddie Ning

[email protected]

https://orcid.org/0000-0001-7320-9997

UBC Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;

Search for more papers by this author

,

J. Miguel Villas-Boas

Corresponding Author

J. Miguel Villas-Boas

[email protected]

https://orcid.org/0000-0003-1299-4324

Haas School of Business, University of California, Berkeley, California 94720

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Published Online:10 Aug 2022https://doi.org/10.1287/mksc.2022.1382

Supplemental Material

mksc.2022.1382.sm1.pdf

cover image Marketing Science

Volume 42, Issue 2

March-April 2023

Pages 213-427, iii

Article Information

Supplemental Material

Metrics

Information

Received:June 29, 2021
Accepted:June 09, 2022
Published Online:August 10, 2022

Copyright © 2022, INFORMS

Cite as

Z. Eddie Ning, J. Miguel Villas-Boas (2022) Browse or Experience. Marketing Science 42(2):336-359.

https://doi.org/10.1287/mksc.2022.1382

Keywords

Acknowledgments

Comments by the senior editor, the associate editor, two anonymous reviewers, and seminar participants at the 2021 Marketing Science conference and the University of Minnesota are gratefully appreciated.