Optimizing User Engagement Through Adaptive Ad Sequencing

The author thanks committee chair and advisor Hema Yoganarasimhan and committee members Arvind Krishnamurthy, Simha Mummalaneni, Amin Sayedi, and Jacques Lawarree for guidance and comments; an anonymous firm for providing the data; the UW-Foster High Performance Computing Laboratory for providing computing resources; the selection committee for MSI Alden G. Clayton Doctoral Dissertation Award, Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award, and American Statistical Association Doctoral Research Award (Statistics in Marketing Section) who supported the dissertation that this paper originated from; and the participants of the research seminars at University of Wisconsin–Madison, University of Colorado–Boulder, University of Southern California, University of Texas at Dallas, Texas A&M University, Harvard Business School, Stanford University, Yale University, University of Toronto, Penn State University, University of Rochester, Johns Hopkins University, Rutgers University, Carnegie Mellon University, Cornell Tech, Cornell University, University of California–San Diego, and Dartmouth College for feedback.